Digital Twin vs. 3D Venue Visualization: What Sports Venues Actually Need
September 25, 2026Baltimore Orioles turn seat relocations into a smoother, more personalized fan experience
For sports clubs, renewing a season ticket is about more than keeping a seat. Fans want to understand their options, see what is available, and feel confident about where they will experience the next season.
That becomes especially important during seat relocations.
3D Digital Venue’s Seat Management Portal helps clubs manage this process through a visual, self-service experience. Season ticket members can review their current location, explore available alternatives, and make their selection using an interactive 3D map and realistic seat views.
For MLB clubs, where season ticket relationships extend across a long season and seat location is an important part of the fan experience, making this process simple can have a significant impact on both retention and revenue.
A refreshed experience for clubs
and their fans
This year, 3D Digital Venue introduced a refreshed front end for the Seat Management Portal.
The update was designed with the fan using the portal in mind, creating a more intuitive, attractive, and straightforward experience for exploring seating options.
The goal was simple: give fans a clear and visual way to understand their options and make more confident decisions about their seats.
How the Baltimore Orioles are using the Seat Management Portal
The Baltimore Orioles have been using the Seat Management Portal to help their season ticket members navigate relocations in a smoother and more personalized way.
Instead of presenting every fan with the same experience, the platform works with each member’s individual seating information.
Bring Better Seat Visualization Into Your Ticketing Flow
See how 3D Digital Venue can add interactive venue maps and seat views to your existing online sales experience.