Tailoring 3D Solutions to Every Event: How 3D Digital Venue Adapted to Chamäleon Theater’s Dynamic Layouts
August 28, 2025Multiple MLB Clubs, One Unified Fan Experience:
How 3D Digital Venue Helped Standardize Ticketing Across the League
By uniting 3D Digital Venue's visual ticketing technology with Tickets.com and MLB's strategic leadership, 25 of the league's 30 clubs now offer an immersive, and data-driven fan experience. This collaboration reflects a shared commitment to innovation across the league.
Introduction
Major League Baseball (MLB) is more than a collection of individual franchises; it’s a unified brand that serves millions of fans across the globe. With a clear goal of delivering the same high-quality ticketing experience across all teams, MLB launched a league-wide initiative to enhance how fans explore and purchase their tickets. By partnering with Tickets.com and 3D Digital Venue, MLB aimed to tackle a critical challenge: enhancing the purchase journey across clubs with a visual-first experience.
Aligning Vision with Real Needs
At the core of this collaboration was a strategic alignment between 3D Digital Venue’s corporate vision and MLB's league-wide mission.
3D Digital Venue believes that every ticketed experience must be visual, interactive, and data-driven. Whether it’s sports, concerts, or cultural events, our goal is to power the purchase journey with tools that transform how people explore, select, and commit. MLB shared this belief—and more importantly, had the will and leadership to implement it at scale.
A League-Led Strategy
Recognizing the need for uniformity and innovation, MLB spearheaded the development of high-quality 3D venue maps for 25 of its 30 clubs. This approach ensured that clubs have access to the same premium technology.
This centralized strategy eliminated technical fragmentation, allowing for:
- Equal opportunity for clubs to boost ticketing performance
- A consistent, intuitive experience for fans across the league
- Full integration with Tickets.com’s ProVenue® platform (TDC), enabling real-time seat selection and availability
Project Scope and Scale
25
Venues Virtualized
963,882
Seats Mapped
189
Hospitality spaces brought to life
142,069,630
Content Views*
*As of the end of August.
Conclusions
The partnership between 3D Digital Venue, Tickets.com, and MLB stands as a benchmark for how leagues can drive large-scale digital transformation. By making the fan experience consistent, interactive, and visually engaging across clubs, MLB is not only setting a new standard in sports ticketing but also proving that investing in innovation has real business impact.
For 3D Digital Venue, this project represents the fulfillment of our mission: to be a necessary part of every ticketed event—not just an option. In Major League Baseball, that mission is now a reality.