Flexibility in Ticketing:
The Next Competitive Advantage
The ticketing industry is evolving faster than ever. As fan expectations grow, venues, sports clubs and event organizers need solutions that go beyond just selling tickets—they need technology that adapts to their unique needs, scales with demand, and integrates seamlessly into their existing operations.
At 3D Digital Venue, we believe that flexibility is the future of ticketing. That’s why our technology is designed to be modular, adaptable, and seamlessly integrated into any sales process. It’s also why we partner with companies that share this vision—companies like vivenu.
Together, 3D Digital Venue and vivenu are redefining what’s possible in ticketing by combining hyper-flexible ticketing technology with cutting-edge venue visualization. This partnership has already resulted in five (5) projects, proving that innovation in ticketing isn’t just about features—it’s about adaptability.
vivenu: The Future of Ticketing
vivenu was built on a simple but powerful idea: event organizers should have full control over their ticketing operations and data. Unlike traditional ticketing providers that lock users into one system, vivenu offers a modular, fully customizable platform that gives clients freedom over branding, data, pricing,sales strategies, and every other aspect of event organization.
vivenu’s approach is based on a fundamental shift in the industry. Instead of forcing venues and event organizers to adjust to static, one-size-fits-all ticketing systems, vivenu empowers them to design their own ticketing experiences—ensuring that they can respond to changing market demands, new fan expectations, and emerging sales opportunities.
This vision aligns perfectly with 3D Digital Venue’s mission to democratize innovation in ticketing. Just as vivenu offers freedom and flexibility in ticketing operations, 3D Digital Venue provides adaptive digital assets that can be used across any ticketing flow, platform, or sales model.
"Organizers today need more than just a way to sell tickets—they need technology that adapts to their unique needs," said Simon Hennes, CEO of vivenu. Our integration with 3D Digital Venue supports this by adding seamless venue visualization directly into the purchase flow. This means fans can make more informed choices, and organizers can create a smoother, more engaging ticketing experience without extra complexity."
Bringing Adaptability to the Ticketing Experience
The partnership between vivenu and 3D Digital Venue is a natural fit. While vivenu’s platform gives event organizers total control over how they sell tickets, 3D Digital Venue’s solutions and assets ensure that fans can see exactly what they’re purchasing—whether it’s a general admission seat, premium experience, or VIP package.
A great example of this integration is our first joint project: Inselpark Arena. For this venue, vivenu integrated 3D Digital Venue’s 360° visualization technology directly into its purchase flow. This allowed ticket buyers to see the exact view from their seats before making a purchase, adding both value and trust to the ticketing experience.
With 3D Digital Venue, we’re enabling organizers to offer fans a clear, interactive seat selection experience while maintaining full control over their ticketing operations," said Jens Teichert, CTO of vivenu. This integration is another example of how vivenu’s open platform empowers event organizers with the tools they need, without limitations."
This was achieved through our Digital Venue Maps framework (DVM), a powerful API that allows ticketing platforms to seamlessly embed our 3D or 2D maps and seat view technology into their systems. With DVM, ticket buyers at Inselpark Arena can explore 360° seat views before purchasing.
The results were immediate:
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7% usage rate, showing strong engagement with the visualization tool.
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23-second average dwell time, proving that fans took the time to explore and make informed decisions.
This project demonstrated how venue visualization enhances ticketing conversions and improves fan confidence, setting the foundation for further collaborations.
Conclusion:
Ticketing is no longer just about selling seats—it’s about creating tailored, frictionless experiences for fans. The ability to adapt and customize is now a competitive advantage, and the combination of vivenu’s hyper-flexible platform with 3D Digital Venue’s adaptable visual assets and technology is setting a new standard for the industry.
With five projects already underway and more on the horizon, this partnership is proving that when technology is designed for flexibility, the possibilities are endless.
