Flexibility in Ticketing: The Next Competitive Advantage
April 24, 2025Bringing History and Convenience Together:
3D Digital Venue Tackles the Multi-Level Seating at the Semperoper Theater
3D Digital Venue partnered with Eventim and the Semperoper Theater in Dresden, Germany, to develop a precise digital twin of the venue, ensuring a seamless ticketing experience for patrons by providing an accurate visual representation of available seats.
The Semperoper Theater stands as one of Germany’s most prestigious cultural landmarks, with its rich history and breathtaking architectural design. However, its stunning multi-tiered structure, featuring ornate balconies and complex sightlines, posed a challenge for ticket buyers. The lack of a clear visual representation of seating options often led to uncertainty in the purchasing process. To enhance the customer experience and drive ticketing revenue, 3D Digital Venue collaborated with Eventim and the theater to create a 3D digital replica of the venue.
Bringing Transparency to a Complex Seating Layout
The key challenge in this project was to accurately capture the theater’s intricate seating arrangement while preserving its historical aesthetics. Using advanced Photogrammetry techniques, our team captured high-resolution images from multiple angles, meticulously reconstructing a textured 3D model of the venue. This digital twin provides a highly detailed, interactive view of every seat in the theater, including its exact orientation and sightlines.
By integrating this solution into Eventim’s ticketing platform, prospective visitors can explore the venue in an immersive way before making a purchase. This level of detail eliminates uncertainty, allowing buyers to select their preferred seats with confidence and ensuring that they have a clear understanding of the viewing experience from their chosen spot.
Enhancing Ticketing Revenue and Customer Satisfaction
The implementation of 3D Digital Venue’s technology has had a measurable impact on the Semperoper’s ticketing operations. With the digital twin embedded into the Eventim platform, customers now have access to an intuitive and transparent seat selection process, leading to an increase in ticket conversion rates.
According to Michael Schergaut, Deputy Head of Sales and Service at Semperoper Dresden/Customer Relationship Manager,
“the shift to the 3D Digital Venue was a significant progress in the customer experience during the ticket purchase. It is amazing to realize how much the customers appreciate this great feature. In addition, we are convinced that this modern development has also had an important impact on the increase of online ticket sales at the Semperoper Dresden."
Furthermore, the enhanced visualization reduces the volume of customer inquiries related to seating, streamlining the overall purchase journey. This not only improves efficiency for the theater’s box office but also elevates customer satisfaction, as patrons can make informed decisions with ease. The combination of visual accuracy and convenience has contributed to higher engagement, ultimately boosting revenue for the venue.
Conclusion:
Through its partnership with Eventim and the Semperoper Theater, 3D Digital Venue has successfully transformed the ticketing experience at this historic venue. By leveraging cutting-edge Photogrammetry and 3D mapping technology, we have bridged the gap between historical charm and modern convenience. The result is a seamless, visually enriched ticketing process that benefits both the theater and its audience, setting a new standard for digital venue experiences in cultural landmarks worldwide.